This new identity system was designed for The Advancement Office of the California College of the Arts’ fundraising campaigns. The campaign funds the school’s merit scholarships. After initially exploring several design directions the client and I decided to use the laurel wreath as the central motif of the project. To appeal to the school’s visually astute alumni the classical symbol of academic achievement is rendered in a modern style.
The identity system is used in a variety of direct mail pieces and the Advancement Office’s campaign letterhead. The client has been so pleased with the result that it has been in use for over four years.