Jonathan Franzen poster by Kyle McGuire

Jonathan Franzen Poster

This poster was commissioned to promote a reading by author Jonathan Franzen for the California College of the Arts MFA in Writing program.

The design is based on the idea that Franzen uses his powers of keen observation —expressed through bird watching, a professed interest— of the nuances of daily life (empty coffee cups) and applies this frenetic energy to his writing to produce scrupulously rendered portraits of contemporary life.

The poster design was conceived, completed, and delivered to a very pleased client within three days of receiving the initial commission.

See more in Posters and Education
Creative Process Diagram by Kyle McGuire

Creative Process Diagram

This project involved mapping out and creating a representative diagram to trace the major aspects of the creative process encountered while solving a design challenge. The diagrammatic model allows for a strategic evaluation of the creative process and what steps are necessary to bring the project through the steps of conception to refinement and completion.

See more in Posters and Education

CCA Alumni Event Invitation

This invitation set was designed to announce an event being hosted in honor of the early alumni of the California College of the Arts. To appeal to a sense of nostalgia a richly ornamental style was used. The invitations were printed in metallic gold ink on toned paper to convey a sense of preciousness and to suggest the appearance of antique tintype photographs.

See more in Promotions and Education
CCA Giving Wordmark Laurel Logo by Kyle McGuire
CCA Giving Wordmark Logo by Kyle McGuire

California College of the Arts Alumni Giving Identity System

This new identity system was designed for The Advancement Office of the California College of the Arts’ fundraising campaigns. The campaign funds the school’s merit scholarships. After initially exploring several design directions the client and I decided to use the laurel wreath as the central motif of the project. To appeal to the school’s visually astute alumni the classical symbol of academic achievement is rendered in a modern style.

The identity system is used in a variety of direct mail pieces and the Advancement Office’s campaign letterhead. The client has been so pleased with the result that it has been in use for over four years.

See more in Identity Systems and Education
CCA Giving Brochure Front Cover by Kyle McGuire
CCA Giving Brochure Inside - Half Unfolded by Kyle McGuire
CCA Giving Brochure Inside - Fully Unfolded by Kyle McGuire
CCA Giving Reply Card Front by Kyle McGuire
CCA Giving Reply Card Inside by Kyle McGuire

California College of the Arts Alumni Giving Collateral

The Advancement Office of the California College of the Arts commissioned me to design the direct mail collateral for their fundraising campaigns. Based on the graphic system created for the Giving identity system this set of brochures, mailers, and envelopes are used to raise funds for merit scholarships from the school’s alumni by telling the success stories and achievements that the scholarship program has funded.

See more in Brochures Education and Non-Profit
Naval Postgraduate School Hotel Del Monte Brochure by Kyle McGuire
Naval Postgraduate School Hotel Del Monte Brochure by Kyle McGuire

Historic Hotel Del Monte Walking Tour Brochure

This walking tour brochure was designed to guide visitors through the historic Hotel Del Monte and its gardens on the campus of the US Naval Postgraduate School in Monterey, CA. It includes a timeline and narrative history of the building — from its beginnings as a luxurious Pebble Beach resort hotel to the center of the national security research university’s campus. Archival photos of the Hotel accompany tour directions and a floor plan detailing the architectural features of the complex.