BluLabel Logo by Kyle McGuire
BluLabel Business Card by Kyle McGuire

BluLabel Corporate Identity System

DotBlu, Inc wanted to create a new brand and corporate identity for their product line that focused on their strength as a provider of whitelabel web software. The platform’s strength is the successful melding of technology with clients’ visual identities so the logotype combines a luscious script type with the friendly rounded display serif type used in dotBlu’s corporate logo. A complimentary color pallet, usage guidelines, and a suite of icons and business cards was developed along with the new logotype.

Unadorned Wordmark Color by Kyle McGuire
Unadorned Wordmark Black and White by Kyle McGuire

Unadorned Wordmark

This wordmark was developed as part of a comprehensive identity system for a proposed alternative country record label. Unadorned was chosen as the name of the new label based on the genre’s disdain for overproduced sound and the love of authentic, simple, and direct song writing. The wordmark graphically references the long musical roots of the genre and embodies the sophisticated and unpretentious character of the music.

Unadorned CD Packaging 1 by Kyle McGuire
Unadorned CD Packaging 2 by Kyle McGuire
Unadorned CD Packaging 3 by Kyle McGuire

Unadorned CD Packaging

This CD package was developed as part of a comprehensive identity system for a proposed alternative country record label Unadorned. The packaging continues the graphic language and themes of the associated poster and wordmark. As it is opened inner light in the form of the incased CDs, the music, is revealed from behind the clouds.

CCA Giving Wordmark Laurel Logo by Kyle McGuire
CCA Giving Wordmark Logo by Kyle McGuire

California College of the Arts Alumni Giving Identity System

This new identity system was designed for The Advancement Office of the California College of the Arts’ fundraising campaigns. The campaign funds the school’s merit scholarships. After initially exploring several design directions the client and I decided to use the laurel wreath as the central motif of the project. To appeal to the school’s visually astute alumni the classical symbol of academic achievement is rendered in a modern style.

The identity system is used in a variety of direct mail pieces and the Advancement Office’s campaign letterhead. The client has been so pleased with the result that it has been in use for over four years.

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