BluLabel Corporate Identity System

DotBlu, Inc wanted to create a new brand and corporate identity for their product line that focused on their strength as a provider of whitelabel web software. The platform’s strength is the successful melding of technology with clients’ visual identities so the logotype combines a luscious script type with the friendly rounded display serif type used in dotBlu’s corporate logo. A complimentary color pallet, usage guidelines, and a suite of icons and business cards was developed along with the new logotype.

Unadorned CD Packaging

This CD package was developed as part of a comprehensive identity system for a proposed alternative country record label Unadorned. The packaging continues the graphic language and themes of the associated poster and wordmark. As it is opened inner light in the form of the incased CDs, the music, is revealed from behind the clouds.

California College of the Arts Alumni Giving Identity System

This new identity system was designed for The Advancement Office of the California College of the Arts’ fundraising campaigns. The campaign funds the school’s merit scholarships. After initially exploring several design directions the client and I decided to use the laurel wreath as the central motif of the project. To appeal to the school’s visually astute alumni the classical symbol of academic achievement is rendered in a modern style.

The identity system is used in a variety of direct mail pieces and the Advancement Office’s campaign letterhead. The client has been so pleased with the result that it has been in use for over four years.