American Decorative Arts Forum website by Kyle McGuire
American Decorative Arts Forum website program archive by Kyle McGuire
American Decorative Arts Forum attending page by Kyle McGuire

American Decorative Arts Forum Website

The American Decorative Arts Forum of Northern California—an support group of the Fine Arts Museums of San Francisco—commissioned me to completely redesign their website. The new site incorporates information about the Forum, detailed content and images relating to their monthly lecture program, an archive of past programs, information about joining the forum and attending their programs. All of this is contained in a custom designed, easy to use content management system that allows posting and editing of content with no technical coding knowledge required.

The aesthetic of the site is designed to reflect the rich artistic heritage of American decorative arts and the elegance of classical printing while allowing the beauty of each of the individual topics — focusing on a certain era, maker, or style — to shine through. The new site has received praise from museum curators across the nation, and has assisted in recruiting top-level speakers to travel to San Francisco to speak to the Forum.

See the site

See more in Web Museum and Non-Profit
CCA Giving Brochure Front Cover by Kyle McGuire
CCA Giving Brochure Inside - Half Unfolded by Kyle McGuire
CCA Giving Brochure Inside - Fully Unfolded by Kyle McGuire
CCA Giving Reply Card Front by Kyle McGuire
CCA Giving Reply Card Inside by Kyle McGuire

California College of the Arts Alumni Giving Collateral

The Advancement Office of the California College of the Arts commissioned me to design the direct mail collateral for their fundraising campaigns. Based on the graphic system created for the Giving identity system this set of brochures, mailers, and envelopes are used to raise funds for merit scholarships from the school’s alumni by telling the success stories and achievements that the scholarship program has funded.

See more in Brochures Education and Non-Profit
San Francisco Architectural Heritage Sunday Walks Poster by Kyle McGuire
San Francisco Architectural Heritage Saturday Walks Poster by Kyle McGuire
San Francisco Architectural Heritage House Tour Poster by Kyle McGuire

San Francisco Architectural Heritage Posters

I designed this series of large format posters to help San Francisco Architectural Heritage promote their neighborhood walking tours and the docent-lead tours of the their historic house museum, the Haas-Lilienthal residence. The posters use photos from Heritage’s archive and 19th-century-style typography to allude to the history people will experience on the tours.

American Decorative Arts Forum Ad Campaign by Kyle McGuire

American Decorative Arts Forum Ad Campaign

I designed this full-page magazine ad to promote the ADAF lecture series. The ad focuses on key objects from the various speakers’ programs to highlight the diversity of topics and styles featured in the series and uses an unconventional red, white, and blue color palette to allude to the focus on classic American design while still looking fresh and modern.

See more in Promotions Museum and Non-Profit